Magus

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For Tech Vendors
Engineering
Go-to-Market
Great healthcare technology dies in bad sales cycles.
We rebuild your commercial engine to align with how
payers actually buy.
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For Health Plans
The Signal in the Noise
Risk Adjustment is no longer about adding more vendors.
It’s about auditing the ones you have. We provide forensic
diagnostics and managed vendor selection for the RADV era.
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The Access Gap

You Are Solving a 2020 Problem

Payer buying committees have shifted. The “Growth at all costs” era is over; the “Compliance and Efficiency” era is here. If your pitch is still about “Revenue Lift,” you are being ignored.
We don’t teach “sales tricks.” We re-engineer your product-market fit to survive the 2026 procurement gauntlet.

HOW WE DO
WHAT WE DO

Processes

Our PROGRAMS are meticulously crafted to ensure your journey is marked by efficiency, compliance, and strategic growth in the dynamic healthcare landscape

People

Our leadership, negotiation expertise, and tailored training SERVICES ensure success at every step of your journey as you expand your enterpise and cultivate smart teams.

Tools

The right tools connect solutions with goals. Our PRODUCTS align strategies with market dynamics to achieve results.

Principal

Tom Rhodes

The Magus Perspective

With over two decades in the healthcare revenue cycle, Tom Rhodes sits at the intersection of clinical risk and commercial strategy. Having architected growth for major HCIT firms and advised plans on operational integrity, he leads Magus with a single directive: Eliminate the friction between Buyer and Seller.
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WHY MAGUS?

We See the Industry From Both Sides

Magus operates on the other side of the industry—advising HCIT vendors on their product roadmaps. We know which algorithms are real, which are vaporware, and which ones break under pressure. We use that inside intelligence to protect your plan.

CORE SERVICES For tech vendors

Fractional Commercial Leadership

Senior Revenue Oversight

Scale your commercial organization without the burden of a full-time CRO salary. We provide executive-level strategy, team structure, and pipeline discipline.

  • Focus: Comp plan design, forecast accuracy, territory architecture.

Market Access & Deal Architecture

The "Buyer’s Perspective"

We leverage our network of Payer executives to test your value proposition before you burn leads.

  • Our Process: We refine your pitch deck, pricing model, and pilot structure based on real-time feedback from active buyers.

About Tom Rhodes

CEO & Founder

An unexpected journey led Tom Rhodes to entrepreneurship, where he now thrives as a catalyst in healthcare through the company he founded, Magus Healthcare Consulting. Serving as a “Coding Services Broker” in the Risk Adjustment Village, Tom fosters impactful connections between third-party service providers and Health Plan vendors. With a wealth of experience from two decades representing Fortune 500 Healthcare IT giants, including GE Healthcare and Truven Health Analytics, he specializes in optimizing organizations’ access to high-volume, high-quality services at an efficient cost.

Armed with an MBA in Finance and Healthcare Administration from Northeastern University, Tom’s professional path was preceded by a successful college athletics career. He played football and contributed to the 2000 Final Four Men’s Basketball Team at the University of Wisconsin. Beyond business, Tom’s joys encompass family moments with his wife, Lexie, and daughter, Laurel, alongside their two canine companions, Milo and Ziggy. In his leisure, he finds fulfillment in reading, hot yoga, angel investing, his many advisory roles in companies, along with coaching his daughter’s soccer team—Go Rainbow Deer!